We are the world's tooling shop for making great things.
We are committed to exploring ways of supporting brands with purpose and then building tools and collaborations to help them make great things happen.
We look at a brand’s products and aims to build a change mission and collaborations to embed giving back to the world into their core values. We help brands find partners and initiatives to deliver their mission and build a tribe of customers and supporters to join them on that journey.
We are a small, agile and resourceful team working out of the university town of Guelph, just outside of Toronto.
What World Industries is led by Kel Currah. Kel has over 20 years experience working on global change campaigns on issues from development to climate. He has worked for the Bill & Melinda Gates Foundation and World Vision International helping advise and build partnerships for change. Kel has helped steer some of the largest aid campaigns including Make Poverty History. He knows purpose and how to build collaborations to deliver change.
LET'S
What World Industries is helping brands achieve their purpose in the world. Let’s work together to see what we can achieve.
MAKE
We use a range of innovative tools and experiences to help organisations think through and make their purpose goals.
GREAT
Because who wants to make mediocre things? And by great we mean progessive, world-bettering.
THINGS
We like to be agile and not type-cast so we develop tailored and unique purpose strategies and fun and engaging ways of rolling them out.
HAPPEN
This is the most important – its got to happen, be launched, shared etc. It cannot just remain on the drafting table or locked away in cupboard – it has got to happen.